The deep cleavage between the religiosity of Europeans and Americans attracted considerable attention from sociologists of religion. Most scholars, however, have focused on traditional ‘parameters of faith’ like church attendance and self-identification. Few studies have dealt with the reasons for the simultaneous persistence of civil religion in the US and lack thereof in Europe. This project, the final part of my doctoral dissertation Religious rhetoric of Bill Clinton and George W. Bush. Sociological study of American civil religion hopes to fill in this gap.