From Seed to Superstar on the European Market

Wednesday, 29 May 2013, 4:30pm - 6:00pm, IWM library
The adventurous journey of the tomato – from cultivation to consumption – is the topic of Annemieke Hendriks investigative non-fiction book about business with fresh vegetables in Europe. The tomato is used as a metaphor for these food streams. Focusing on various decision makers in the life of the tomato the story predominantly takes place in the Netherlands, Spain, Romania, Germany and Hungary and to some extent also in Poland, Turkey, Austria, Greece and England. In her talk Annemieke Hendriks, Dutch journalist with sociological background, will present her new book project and reflect on absurdities in the food production.


Annemieke Hendriks, Freelance journalist, Berlin; currently Milena Jesenská Visiting Fellow at the IWM.

Interview with Annemieke Hendriks on the “The Biography of the Tomato”